Carol Brown

This module provides you with the knowledge and skills required to plan and implement successful marketing campaigns that deliver targeted marketing results for organisations.

You will be introduced to the process of campaign planning, starting with how to analyse an organisation's current market position and set marketing campaign objectives, and how to plan and implement an integrated marketing campaign.

You will also learn how to measure and evaluate its success against the agreed objectives to maintain continuous improvement in today's highly rapid marketing practice. The module helps you to acquire essential planning skills and techniques to develop effective marketing campaigns to successfully target customers.