This module provides you with the knowledge and skills required to plan and implement successful marketing campaigns that deliver targeted marketing results for organisations.
You will be introduced to the process of campaign planning, starting with how to analyse an organisation's current market position and set marketing campaign objectives, and how to plan and implement an integrated marketing campaign.
You will also learn how to measure and evaluate its success against the agreed objectives to maintain continuous improvement in today's highly rapid marketing practice. The module helps you to acquire essential planning skills and techniques to develop effective marketing campaigns to successfully target customers.
- Teacher: Carol Brown
- Teacher: Ian Chapman
- Teacher: Deborah Darlington
- Teacher: Susan Rabbitt
- Teacher: Carol Brown
- Teacher: Chipo Dube
- Teacher: Denis Hyams-Ssekasi
- Teacher: Andrew Kenny
- Teacher: Godswill Osemeke
- Teacher: Chen Zhang
- Teacher: Carol Brown
- Teacher: Deborah Darlington
- Teacher: Carol Brown
- Teacher: Ian Chapman
- Teacher: Chipo Dube
- Teacher: Andrew Kenny
- Teacher: Chen Zhang
- Teacher: Shawn Zhou
- Teacher: Carol Brown
- Teacher: Ian Chapman
- Teacher: Matthew France
- Teacher: Denis Hyams-Ssekasi
- Teacher: Andrew Kenny
- Teacher: Shawn Zhou
This module provides with an opportunity to critically examine individual and collective behaviours within contemporary organisations, and how organisational structures, culture, and management practices influence these. The module draws upon sociological and psychological frameworks to inform analysis of contemporary work settings. You will learn how to analyse, appraise organisational functioning and performance, and propose effective solutions to performance and behaviour related challenges.
- Teacher: Carol Brown
- Teacher: Denis Hyams-Ssekasi
- Teacher: Carol Brown
- Teacher: Hakeem Owolabi
You will develop a critical understanding of key tasks and processes to recognise and explore potential growth opportunities; and a practical grasp of mechanisms to devise, support and monitor the implementation of effective growth strategies. Truly sustainable growth demands more than securing capital and investment. Thus, these fundamental components of economic viability are complemented with a thorough grounding in the environmental and social imperatives that are essential if commercial ventures are to grow and develop in ways that are tenable in the longer term. The key to fully realising the potential of an entrepreneurial mindset is to continually engage with challenges; as such, conceptual development will be supported by and made concrete through extensive use of examples, case studies and problems drawn from a range of industries and sectors. Whether you want to grow a new start-up or re-energise and develop an existing business through innovation and entrepreneurial thinking, this module will equip you with the knowledge, skills and mindset that are highly prized by employers and investors alike.
- Teacher: Carol Brown