Welcome to Planning Campaigns Module!
This module provides you with the knowledge and skills required to plan and implement successful marketing campaigns that deliver real results for organisations. You will learn the campaign planning process including how to analyse and organisation’s current position. You will also learn how to set a marketing campaign objectives, implement a marketing campaign then measure and evaluate its success to maintain continuous improvement in today’s highly rapid marketing practice. In view, this module covers the planning of effective marketing campaigns and the processes for developing relevant marketing activities to attract target customers.
- Teacher: Menaka Abeyrathna
- Teacher: Abdi Hubsey
- Teacher: Vishnu KT